MBARI(2024)
Project
Visual Identity
Design
Mentor
Charles Lin
Keywords
Data
Dynamism
Scientific
This is an brand identity redesigning project for Monterey Bay Aquarium Research Institute (MBARI). MBARI ceaselessly follows and analyzes the ever-changing ocean and seeks to understand the underwater environment. The project was to redesign the logo and design system of the institute. The focal point of the design was to represent the scientific and technological value of MBARI with modern graphic approaches. The M logo includes meaning of MBARI’s M, and also the dynamic ocean’s wave. Based on the original form of the logo, the form and texture can be expanded in various ways.
Logo Lock-up
Poster
Series
Print Collateral
Merch