Los Angeles Book Festival(2024)
Project
Visual Identity
Design
Mentor
Stephen Serrato
Keywords
Liveliness
Connection
Excitement
This project was developed for the 2024 Book Festival, an annual event in Los Angeles. Rather than relying on the conventional book shape, alternative approaches were explored, such as capturing dynamic images of a book in motion and tearing pages to create unique design elements. Textures were crafted by scanning various materials, including book covers and paper, adding depth and authenticity to the visuals. To reflect the festival’s inclusive and multi-generational audience, a vibrant color palette was incorporated, ensuring a welcoming and engaging atmosphere.
Posters
Signage & Wayfinding