Graphic Designer
Projects
Language : Spectrum
Museum San
LABF
MBARI
Hubble
About
As a child, my goal was to read every book in my school library. The persistence that once led me through every book now fuels a
sharp eye for detail, a sensitivity to nuance, and the resolve to turn ideas into reality.
Through it all, I carry the same joy, always eager to create the next story.
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MBARI
Data
Dynamism
Scientific
The Monterey Bay Aquarium Research Institute(MBARI) is a nonprofit organization
dedicated to advancing marine science and engineering. MBARI tirelessly captures and
digitizes the ever-changing ocean, delving into the unknown, seeking understanding,
and solving complex challenges.The project was to redesign the logo and design system of the institute. The focal point of the design was to represent the scientific and technological value of MBARI with modern graphic approaches.
Logo Design
In the initial phases of the logo development, the exploration naturally centered on forms associated with fluidity and transition, primarily circles, curves and other organic shapes. As the iterative sketching process progressed and as I systematically integrated the brand’s foundational attributes such as data analysis, technological capability and systemized intelligence, the direction evolved toward a more structured and conceptually robust solution.
MBARI’s pixel based logo
includes meaning of MBARI’s M, and also the dynamic ocean’s wave. It abstracts data into a visual system that simultaneously reflects the ocean’s dynamic and ever-shifting character, capturing both analytical precision and fluid adaptability.
Logo Expansion
This single logo form expands into a range of variations that explore different forms, allowing it to capture both the many expressions of the ocean and the broader values and research that shape the brand. As long as these variations exist within the larger MBARI system, each form carries its own significance and remains an integral part of the identity, just as every piece of research and experimentation within MBARI holds its own value.
MBARI Logo Generator
Creative Coding
MBARI Logo Generator symbolizes the brand, and was
developed to allow the logo to be transformed into a more fluid form, overlapping
different shapes to create new shapes and movements.
When creating the software, dropdown lists and sliders
were used to adjust the types of shapes, opacity, size, part size, and color that make
up the logo. Users can overlap a total of three shapes to create the desired image.